Ecommerce development
Ecommerce development on Magento, Shopify and WooCommerce, since 2007
Since 2007 we build and maintain online stores: Magento, Shopify, WooCommerce, headless Next.js and custom platforms. The right platform for your volume and complexity, configurators and compatibility rules, ERP and PIM integration. AI is an option, not a prerequisite: we add it when needed, and only if needed.
Magento and Shopify ecommerce development, since 2007
We design, build and grow ecommerce sites tailored to your business.
We are Altravista Agency, a web agency specialised in ecommerce development with Magento and Shopify. Since 2007 we have supported companies, other agencies and brands in building B2C and B2B online stores, from choosing the platform to integrating with business systems.
We work with businesses from different sectors, from fashion and design to components and spare parts, developing solutions that meet the real needs of those who sell online.
Our experience is particularly useful in more complex projects: catalogs with thousands of products, custom price lists, complex configurations, stock management and ERP and PIM integrations.
We don't just put a store online: we build ecommerce sites designed to simplify daily work, improve the shopping experience and support the growth of your business.
Whether you want to create a new ecommerce site, migrate from another platform or improve an existing store, we start from your needs to find the most suitable solution together.
Magento ecommerce development
The flexibility of Magento for ecommerce sites that need something more.
We develop ecommerce sites with Magento 2, building tailored solutions for B2C and B2B companies looking for control, customisation and integration with their business systems.
From managing complex catalogs with thousands of products to restricted price lists, from configurators to integrations with ERP and PIM systems: we design ecommerce sites that adapt to your sales processes.
We handle both the development of new Magento ecommerce sites and the evolution of existing platforms, with customisation, migration, upgrades, maintenance and performance optimisation.
Our experience with Magento also led us to integrate Tech Guardian, our AI chatbot for ecommerce, to help customers and staff consult product information.
What we can build with Magento
- Complex catalogs: management of products, variants, technical attributes and categories.
- B2B ecommerce: custom price lists, company accounts, quotes and dedicated ordering processes.
- Configurators and compatibility: tools to guide the choice and manage bundled products.
- Business integrations: connections with ERP, PIM, management systems, warehouses and logistics systems.
- Migrations and upgrades: moving to Magento 2, migrating from other platforms and upgrading existing installations.
- Maintenance and performance: technical work, security and optimisation of the store's speed and reliability.
Shopify and Shopify Plus ecommerce development
The simplicity of Shopify, with all the customisation your business needs.
We design and develop tailored Shopify ecommerce sites for companies and brands that want to sell online with a reliable, flexible platform that is easy to manage.
From building a new store to customising an existing one, we develop themes, apps, features and integrations designed to improve the shopping experience and simplify day-to-day management.
We don't stop at standard features: we build custom Shopify apps, integrations with ERP, PIM and marketplaces, and dedicated solutions for catalogs with specific needs.
We also know Shopify from the product development side: Tech Guardian, our AI chatbot for ecommerce, is available on the Shopify App Store.
We also work with Shopify Plus for projects that require advanced features, greater customisation and B2B sales processes.
What we can build with Shopify
- Tailored ecommerce: design, development and customisation of Shopify themes and storefronts.
- Custom Shopify apps: development of dedicated apps and public applications to extend the platform.
- Business integrations: connections with ERP, PIM, management systems, marketplaces and logistics systems.
- Migrations to Shopify: transfer of catalogs, customers and data from other platforms, with attention to SEO continuity.
- Complex catalogs and products: structured product pages, advanced filters and tools for compatibility checks.
- Shopify Plus and B2B: solutions for companies with complex commercial needs, dedicated price lists and business customers.
WooCommerce development, headless ecommerce and custom solutions
Every project has different needs. Technology must adapt to your business, not the other way around.
Besides Magento and Shopify, we develop ecommerce sites with WooCommerce and build custom solutions for companies that need more flexibility.
With WooCommerce we create online stores integrated into the WordPress ecosystem, ideal for those who want to combine content, communication and sales in a single platform. We handle development, customisation and maintenance, building features and integrations according to the needs of the project.
For ecommerce sites with more complex requirements we also develop headless architectures, separating the store interface from the system that manages catalog, orders and business processes.
Using technologies such as Next.js and dedicated APIs, we can create customised shopping experiences connected to Magento, Shopify or proprietary backends.
Our skills
- WooCommerce ecommerce development: building, customising and maintaining WordPress stores.
- Headless ecommerce: frontends independent of the ecommerce platform, designed to offer more freedom in development.
- Next.js and React development: modern, customised interfaces with attention to performance, accessibility and SEO.
- API integrations: connections between ecommerce, management systems, PIM and external services.
- Custom platforms: applications and features developed to measure for needs that standard solutions cannot meet.
Ecommerce integrations with ERP, PIM and management systems
We connect your ecommerce to your business systems, to automate processes and keep data always aligned.
An ecommerce site should not be an isolated system. To work efficiently it has to communicate with the ERP, the warehouse and the other tools you use every day.
We develop ERP and PIM integrations for Magento, Shopify and other ecommerce platforms, building tailored connections between the online store and your business systems.
What can we integrate?
- Catalog and PIM: synchronisation of products, categories, attributes, descriptions and technical information.
- Prices and B2B price lists: updating prices, discounts and custom commercial conditions.
- Warehouse and availability: aligning stock between ecommerce, ERP and points of sale.
- Orders and customers: automatic transfer of orders, customer records and commercial information.
- Shipping and logistics: connections with shipping management systems and order status updates.
- CRM and marketplaces: data integration between the online store, sales tools and sales channels.
Less manual work, more control over your ecommerce
Our integrations are designed to reduce double entry, limit errors and simplify day-to-day management.
Whether you need to connect an existing ERP, synchronise a complex catalog or automate the order flow, we develop solutions that adapt to your business processes, not the other way around.
Ecommerce and artificial intelligence: a smarter shopping experience
Not just an online store, but an ecommerce site able to help customers choose.
With Tech Guardian, the AI chatbot for ecommerce developed by Altravista, you can add to your store a virtual assistant that knows your products and answers customer questions, 24 hours a day.
Tech Guardian uses catalogs, manuals, spec sheets and FAQs to provide relevant information, help customers choose products and support staff in consulting documentation.
For catalogs that need it, it can also use configured compatibility rules to flag incorrect product combinations and reduce wrong purchases.
You can integrate Tech Guardian into a new ecommerce site or an existing store. On Shopify it is available directly in the App Store, while on Magento, WooCommerce and other platforms it can be added through simple widgets.
And if you want to see it in action, we offer a free 30-minute demo call to show you the chatbot, the dashboard and its features.
How we work
Analysis
Catalog, processes, systems to integrate, goals; we tell you which platform makes sense and why.
Project
Architecture, estimates, release plan; no surprises halfway through.
Development and release
Short iterations, tests with your real data, supported go-live.
Evolution
Maintenance, performance, new features and, when needed, AI.
For agencies and brands: technical partner, white label included
If you're an agency or a brand with an ecommerce project beyond your in-house skills — a Magento 2 store to make perform, an ERP integration, a configurator, a migration — we work as the technical partner of your team: white label when needed, your name in front and our work behind. It's how we built much of our experience, and it continues.
Ecommerce development FAQ
Magento or Shopify?
Magento for deep catalogs, B2B with price lists and rules, complex integrations; Shopify to start fast, sell to consumers and grow with apps and themes. We decide in the analysis, on your numbers, not by preference.
Do you also work on an existing ecommerce site?
Yes: maintenance, performance, new features, integrations and version migrations, on Magento and Shopify.
How much does a custom ecommerce site cost?
It depends on catalog, integrations and features: after the analysis you receive estimates by phase, with the first release scoped. We don't publish price lists because two stores with the same number of products can require very different work.
Is the AI chatbot included?
It can be: it's our own product and we integrate it into projects; on Shopify it has public plans, on other platforms it is part of the project.
Where are you and who do you work with?
In Pavia, Italy, with Italian companies selling technical and B2B products, on site or remotely.
Do you work with agencies?
Yes, as a technical partner, white label included: development, integrations and maintenance behind the agency's name.
Tell us about your project
Tell us what you sell and which platform you're on today: in a 30-minute call we tell you what the first step is, whether a new store, an integration or AI on the catalog you already have.
Let's talk about your project, no commitment. We reply within 2 business days.
What happens next
Tell us about your project
Briefly describe your business and what you would like to achieve: a new ecommerce site, improving the one you have, or integrating Tech Guardian.
Let's meet in a 30-minute call
Together we go deeper into your needs, goals and the opportunities for your business, assessing the most suitable solutions.
We propose the next concrete step
You get a clear first opinion, with no commitment, on feasibility, opportunities and possible developments of the project.
Call us
+39 0385 833 911Email us
support@altravista.agencyOur offices
- Pavia
Via Albericia 17
27040 - Campospinoso, Pavia
P. IVA 02195800186
Tel.: +39 0385 833 911