About us

Enterprise experience, workshop size

Altravista was founded in Pavia in 2007 out of a passion for technology and online commerce. Technology partner of national agencies and brands on ecommerce platforms with deep catalogs, configurators and integrations with business systems: that's where we learned to treat complexity as a project parameter, not a problem.

Today we work on two fronts, both open: directly with companies selling products that need explaining — components, spare parts, systems, B2B supplies, technical publishing — and as a partner of agencies and brands, white label when needed. We build and maintain stores on Magento, Shopify, WooCommerce and custom platforms, and we turned into a product what we used to install by hand in projects: Tech Guardian, the AI chatbot for ecommerce that answers from manuals, spec sheets and FAQs, published on the Shopify App Store and installed by the agency on other platforms.

How we work

  • We say first whether it makes sense.. We look at catalog and documents before proposing anything; if a project isn't worth it, we say so.
  • We build to stay.. A store and an AI assistant need maintaining: whoever builds them, follows them.
  • No numbers we can't prove.. Results are measured with clients, against a baseline; they are not promised on a home page.

Who's behind it

Altravista Agency is the ecommerce and AI brand of Edizioni Altravista di Marco Boatti, which since 2007 also operates as a publisher of academic and scientific non-fiction: the online bookshop edizionialtravista.com (Magento 2) is the first non-Shopify store running Tech Guardian. Marco Boatti, founder, is a digital solutions architect and tech lead with experience on ecommerce and enterprise projects; he personally follows the analysis and architecture of every project.

Tell us about your project

Tell us your idea, what you sell and which goals you want to reach. We'll help you find the solution that fits your business.

Let's talk about your project, no commitment. We reply within 2 business days.

What happens next

  1. Tell us about your project

    Briefly describe your business and what you would like to achieve: a new ecommerce site, improving the one you have, or integrating Tech Guardian.

  2. Let's meet in a 30-minute call

    Together we go deeper into your needs, goals and the opportunities for your business, assessing the most suitable solutions.

  3. We propose the next concrete step

    You get a clear first opinion, with no commitment, on feasibility, opportunities and possible developments of the project.

Our offices

  • Pavia
    Via Albericia 17
    27040 - Campospinoso, Pavia
    P. IVA 02195800186
    Tel.: +39 0385 833 911
About us: ecommerce and AI agency in Italy since 2007 | Altravista Agency